iHubOnline, a digital media company operating out of Lilongwe, has launched a digital academy to spearhead the acquisition of digital media entrepreneurship skills among Malawians.
The academy is being launched with a livestreaming training programme to help youths, artists and communication professionals acquire productive digital media skills.
The company’s Managing Editor Mallick Mnela, a budding media entrepreneur, said the decision follows overwhelming requests for youths, artists and communication professionals to learn digital skills that can offer new ways of generating revenue.
“We realise that the requests are a genuine recognition and validation of the strides we have made to create our mark in the livestreaming niche. Since we can’t roll out an internship or a robust one-on-one programme, we have decided to roll out digital skills development programmes instead,” said Mnela.
The initial training programme will see youths and communication professionals acquire basic digital skills to produce professional looking livestreams and digital media content through regular bespoke trainings.
“Our goals is to ensure democratisation of quality information at low cost. There is so much untapped opportunities in the digital space,” observed Mnela.
The livestreaming skills to be learnt in the forthcoming short course will allow individuals and brands to produce high quality online content that have potential to increase brand visibility and stakeholder engagement.
“International experts from the US, Nigeria and South Africa are expected to take part in this programme,” he said, adding other local experts will also be part of digital training journey.
iHubOnline, which was officially launched in 2019, was part of the 2020/2021 Wits University Media Innovation Fellowship in the Journalism Lab (Jamlab) Project.
It is also a recipient of the European Union (EU) funded COVID-19 Relief Grant from the International Media Support (IMS).
The company has since handled virtual meetings for the office of the vice president Dr. Saulos Chilima, UNDP Malawi, the National Planning Commission (NPC), Lilongwe University of Agriculture and Natural Resources (LUANAR), the Economics Association of Malawi (ECAMA) and numerous other leading brands.